Huehuetenango has the largest population of Mam people and their history can be traced back to at least 200 A.D. The region’s unique location brings hot air from the west and cool air from the north, enabling farmers to cultivate coffee at heights that often exceed 2,000 masl. These conditions help produce the dazzling acidity and lively fruit notes so beloved in coffees from the region. Farmers selectively handpick cherry and pulp it on their farms, usually with small hand-powered or electric drum pulpers. After fermenting, parchment is agitated to remove remaining mucilage and washed with clean water. MAM people have been farming coffee for thousands of years, using traditional and sustainable techniques that nurture the land.